Valuing is the process of placing a price on a stake in a company based on the future potential capital returns. Value is what you are willing to pay in exchange for something that you want. Throughout the early stages of the investing process you are weeding through the vast expanses of potential opportunities. In this stage your focus shifts towards determining what the potential gains can be and what a fair price is based on your growth expectations. Depending on the industry and the needs of a startup this investment can come in different forms. While capital is among the most common, some other forms of investment may include time, name recognition and the opportunities you may forgo in favor of this opportunity.
When it comes to determining the value of a start up there are numerous ways you can go about it. In the book “Winning angels, the 7 fundamentals of early stage investing” we are given 12 strategies that are recommended. These range in complexity and time requirements and ultimately come down to experience and personal preference. Among the 12 outlined, 2 stand out to me as the most interesting. The first is $5 million limit valuation method. This method states that an investor looking to make the typical growth of 5 times their invested capital shouldn’t invest in companies that are valued at above 5 million dollars. For an investment to grow by 5x, the overall value of the company must also grow by 5x. In larger companies that are already worth over 5 million this growth becomes less likely. The second of these methods that I found particularly interesting is the venture capital method of valuation. In this method, a user combines the multiplier method and the Discounted cash flow method to reach their desired return on investments. This method requires the entrepreneur to consider the industry and its context against the potential growth of the firm to determine whether it would be worth the risk of the investment. As I stated before, among the many methods offered, it is up to the angel to determine which of these methods they are most comfortable using.
There are many key factors that should be considered when looking at an investment. These are described in the novel as switches that must all be turned for an investment to result positively for the given investor. The first of these is the proper sourcing and evaluation. As I have described in previous entries, these methods require the investor to devote a large amount of time to determine whether they are a good match for the firm. They also require the investor to evaluate the different aspects both internally and externally for potential risk. Secondly, the deal structure can become a critical misstep if not properly managed. Clear legal protections on acquired equity will prevent potentially catastrophic losses in capital. The price paid is another key factor in the investment. The evaluation of the firm will ultimately determine the potential pay out once the investment has reached maturity. This should be weighed against the potential for dilution depending on what round of investment the start up is in at the time of the valuation. The investor should attempt to legally protect themselves by providing a stipulation that allows them first access to protect their share in the startup if future rounds of investor capital is required. In the end, an early round investment comes with the highest risk. These angels are risking the complete loss of their capital and thus will come with higher costs to the business. The equity must reflect the risk and offer the investor large potential returns.
Outside of the financial calculations, there are many considerations that can lead to large gains in the future. Within the context of the deal, inexperienced investors may attempt to be stingy with investments or become greedy. This is what I would describe as “penny smart and dollar stupid”. For experienced angels, some of the most lucrative deals are facilitated through past dealings with smaller steaks. One way this occurs is through the entrepreneur themselves. In many cases, investors are just as concerned with the person behind the curtain as they are with the potential startup. These driven and innovative individuals can turn into important contacts and opportunities down the road if the investor can create and maintain positive relationships within their business dealings. During these investments the angel might also learn important industry information. This information can become invaluable in investments within the business sector down the road. The other professionals surrounding these deals also can become tools for the entrepreneur. These can come in the form of new co-investors, new strategic partners or even attorneys or accountants. Finally, the better the relationship that is built within the valuation process, the better the chance of gains through the later rounds of financing. Overall this process should be treated as a chance to expand your network. This can lead to new referrals later.
This stage is one that can either open or close many doors. If the angel is well studied and understands the people and industry that they are dealing with, then they can turn one opportunity into many. Additionally, this valuation process can be key in understanding what numbers and metrics you are comfortable using when evaluating future investment opportunities. If properly handled, valuation can easily streamline the structuring and negotiation processes.